Are you a transactional or transformational leader?

Are you a transactional leader or a transformational leader?

Put more simply. Do you focus more on supervision, organisation, and performance?

Or do you work with your people to create a vision and look to inspire and engage them on the journey?

I was on one of a series of webinars from WBECS (The World Business and Executive Coaching Summit) recently and this webinar revisited the concept of “transformational leadership”, which I think is a model that has great value. As described above, it focuses on moving you as a leader from being more transactional and managerial in approach, to creating a vision and identity to inspire your people and then work towards this collectively.

In essence, it relates to the difference between being a manager and a true leader, which was the subject of a guest blog I wrote that you can find here.

Transformational leadership focuses on 4 ‘I’s. These are:

  • Idealised Influence – Serving as a role model and walking the talk. What emanates from you and what example do you set?
  • Inspirational Motivation – Motivating through positive reinforcement and focusing on vision and values driven behaviour (you may want to check out the Pygmalion effect in relation to this).
  • Intellectual Stimulation – Creating an environment where it is safe to challenge, make mistakes and grow.
  • Individualised Attention – Adopting a more “servant leadership” approach and a focus on how each person wants and needs to be led to get the best out of them.

I feel these 4 areas are critical to a leader’s long term success. How about you? And which area do you feel you need to work on out of the 4?

If you would like any support with your Leadership journey contact me on 07912 143040 or email me at


p.s. Join me for my free PI Leadership Discovery Workshop
My next PI Leadership Discovery Workshop is running on 4th September 2017 at Nottinghamshire Golf and Country Club. Places are free when you buy a copy of my book.