Many of you will have heard of the 80/20 rule in its various forms. You may get 80% of your income from 20% of your key clients. 20% of your clients may cause 80% of the headaches! 80% of your marketing spend may only be accounting for 20% of the new business leads. But also in a broader [...]
There are 2 vital components to assess your marketing tactics, so that you can focus on those that are most successful in bringing in new leads. First, establish a system for measuring your marketing. Every ad, blog post, postcard, or letter should ask your prospect to do something as a direct result of seeing or [...]
Does the end of your financial year cause you to break out in a cold sweat at the thought of pulling your finances together for your accountant? There are some key elements to keeping in control of your business finances: Have a clear idea of your proposed sales forecast for your financial year. Work out [...]