It is important to remember that the one guaranteed way of keeping more money in your bank account is by doing everything in your power to cut costs at every available opportunity. Sounds simple, but studies have shown that a large number of businesses operating today are nowhere near maximising their cost saving opportunities. In [...]
Have you become too focused on what is going on around you rather than on yourself? As I go for my morning swim today I will resist the urge to try and keep up with some of the other swimmers in the fast lane (especially the ones that are a lot younger!). The reason I [...]
Do you feel confident that you have the right price for your products and services? The "Perfect Price" is the price that meets both the buyer's and the seller's needs. The buyer decides if the price is acceptable by determining the benefits they'll receive and by considering the competition. The seller prices to maximise [...]
How difficult have you made it to feel good and how easy have you made it to feel bad about yourself and your business? How do you know if you have failed or succeeded? All of this is dependent on the Rules we have built up over time, that have a strong impact on how we feel. [...]
The concept of Risk Reversal is simple - but it requires some courage. Basically, it means that YOU, the businessperson looking to close a sale, should identify the various reasons a potential customer would hesitate to buy. You then think of little things you can do to overcome those reasons. The Risk Reversal is like [...]