In the latest blog we are going to look at up-selling and cross-selling. They fit together into a tidy package and you'll see very shortly how this package is designed to increase the revenues and profits in your business. You'll find that this concept is simple to understand though no less impacting in the results [...]
The ability to control and lead ourselves relies on us being able to manage our emotional state in a variety of situations. Effective leaders intuitively know how to“anchor” desired emotions and build a raised state of confidence when needed. Anchoring is a technique that encourages us to recall past times when we have felt a [...]
In the current economic climate it is easy to lapse into the trap of becoming a victim of circumstances. We can end up blaming, justifying, rationalising or complaining to find a way to explain the situation we find ourselves in. Although our problems faced are very real to us, only through taking responsibility for our [...]
Social media is a very important method of marketing, selling and branding for many businesses. It does work and it is a communication medium that should not be ignored. However, many businesses are caught up in the euphoria of social media and neglecting two of the most important marketing vehicles of their business: their website [...]
As someone working in business, you no doubt spend a significant amount of your time out networking in a variety of groups and clubs. Networking is a key aspect of your marketing strategy in developing new business. Here are 7 tips to ensure this time is spent as effectively as possible in pro-actively building successful [...]