You may have heard of the Six Principles of Influence by Robert Cialdini. One of these is the principle of reciprocation or that we like to get something and then look to do something in return. This is at the heart of customer loyalty. What can you do to increase your customer loyalty? Here [...]
With the volume of emails sent these days it has actually become quite novel to receive a piece of direct mail, especially if it is personalised. If you would like to introduce or improve this tactic in your overall marketing strategy, here are some tips to improve the results you will get. Before sending your [...]
It can sometimes seem like a long, challenging and uncontrollable journey from first making contact with someone to them becoming a client. What system do you have in place to take the right practical steps to move your contacts on the journey to becomg a potential client? Do you track and measure how successful you are at [...]
The success of your business is very much tied to both your capabilities and constraints as a business leader. What plans do you have to grow your personal abilities and to address the constraints that may hold both you and the business back? You may have a business plan to increase the success of your business, but [...]
Give 2012 a boost and discover the 5 strategies which you MUST work on to improve your results and business success. Do you need to work on generating more leads into your business? Do you desperately need to convert more leads into sales? Are you looking to make more of your relationships with existing customers? [...]