We've all heard about the power of setting goals. Everyone has surely seen statistics that connect goal setting to success in both your business life, and your personal life. I'm sure if I asked you today what your goals are, you could rattle off a few wants and hopes without thinking too long. However, what [...]
The key to total and complete business success is to systemise your entire business. In short, design everything in your business so it runs on autopilot. Think McDonalds. Everything in every McDonalds is systemised from the ordering of sauces to the temperature of the fryer. The consistency of their food… no matter where you buy it [...]
What To Do With Your Results The first thing to do is see what's not working. If an ad is getting a very low response (which means the profit margin from the sales is not at least paying for the ad), kill it. Of course, you need to consider the lifetime value of your [...]
If you don't know where your customers come from, you're really stabbing around in the dark. You have no real idea which marketing campaigns are working, how well your salespeople are doing or even how much each sale is 'costing you.' Once you know these things, you have the power to make decisions, and good [...]
Remember the 80/20 rule. 20% of buyers will bring you 80% of your revenue. Focusing on the 20% will always bring you a greater impact, and it's also much more cost effective. If you're spending £500/month on advertising, you're using a "shotgun" approach to a broad market, 99.9% of whom will never buy what you [...]