The key to total and complete business success is to systemise your entire business. In short, design everything in your business so it runs on autopilot. Think McDonalds. Everything in every McDonalds is systemised from the ordering of sauces to the temperature of the fryer. The consistency of their food… no matter where you buy it (even in another country), always tastes the same, whether you like it or not!
Some of you may well have come across this concept in the famous business book the Emyth by Michale E. Gerber. In principal it is almost like treating your business as a franchise model.
It is important to create an entire turnkey system for your business, by identifying the opportunities where you can systemise your processes, and then implement them. Cement them into your daily routine so they produce measurable results for years to come.
And don’t just cement in one or two items… but apply this to virtually everything you do. Most business owners have some things they do well but they lack the systems to ensure that they produce consistent and optimal results from it.
Here are the ways to organize your business that will allow you to systematically implement this “science” within your business.
There are 3 Critical Distinctions you should be aware of:
- The key to systemisation is implementation.
- Systemising your successful processes first is the best way to begin the implementation process.
- The results from this process can be staggering if you follow all the steps.
Here’s a quick overview of the steps:
Step # 1 – “Inventory What Works Well”
This involves taking an inventory of everything that is working well in your business – marketing campaigns, sales processes, lead generation techniques, up-sells, referrals, collections, stock management and so on. Then evaluate the potential opportunities for:
- Process Improvement
- Systemisation – where currently you are not doing things consistently but instead, doing them “most of the time”… or where every person does it his or her own way vs. modeling the best person.
Step #2 – Document Your “Best Practices”
This involves documenting the “best practices” that are supposed to be followed as they exist today.
This requires breaking down the process involved in each task. Then determining who is doing it best. Then evaluating whether this “best practice” procedure is being followed consistently, if at all.
The goal is to create written procedures documenting your best methods.
Step #3 – “One-Up” Everything You’re Already Doing Well
Once you have identified your current best practices, even if they were never developed to be best practices, it’s time to identify incremental ways to improve them. Remember that just a 2% increase in 10 areas = 20% improvement. This process involves evaluating each step of the procedure and then brainstorming how to do each one better – i.e., change a headline… modify a script… change the timing of an offer… change the order of the process. Once you have developed ways to improve various procedures, you will then test each one and optimize.
Step #4 – “Cement in the Success Factors”
This final step involves setting up measurements and reporting that has built in automatic “alarms” that ensure you never have a big drop off in success.
The critical first step in developing any measurement system is to determine your “baseline.” That is, what are you producing now… i.e. 21% up-sell success, 5:1 leads to appointments, 7 deliveries per hour, 85% customer satisfaction, etc.
Once you know your baseline and can measure the change, you not only ensure the “alarms” go off every time you go off track but you also can effectively test improvements in order to optimise the results for every important element of your business.
By systematically implementing these four steps, you will transform your business and develop a success model for everything you implement in the future.