What To Do With Your Results The first thing to do is see what's not working. If an ad is getting a very low response (which means the profit margin from the sales is not at least paying for the ad), kill it. Of course, you need to consider the lifetime value of your [...]
If you don't know where your customers come from, you're really stabbing around in the dark. You have no real idea which marketing campaigns are working, how well your salespeople are doing or even how much each sale is 'costing you.' Once you know these things, you have the power to make decisions, and good [...]
Remember the 80/20 rule. 20% of buyers will bring you 80% of your revenue. Focusing on the 20% will always bring you a greater impact, and it's also much more cost effective. If you're spending £500/month on advertising, you're using a "shotgun" approach to a broad market, 99.9% of whom will never buy what you [...]
As a business owner or someone out there promoting the services and products of your business, you will often be asked "what do you do?" This may be casually when you are out meeting people or more formally at a networking event. What do you say? Do you talk about how long you have been [...]
Lead generation involves the finding of prospects and convincing them to provide you with their name and other data. Done properly, it identifies your highest quality leads and locates where they can be found. When you know the proper strategies and tactics required to get them to respond, your revenues, sales and profits will soar. [...]