As a business owner or someone out there promoting the services and products of your business, you will often be asked “what do you do?” This may be casually when you are out meeting people or more formally at a networking event.

What do you say? Do you talk about how long you have been in business, the history of the business, how many people work there? As Andy Bounds would say,  do you throw a lot of irrelevant jelly at someone hoping something useful will stick?

It is time to focus on the people you are talking to and the people they know!

What are their pains and aspirations?

What kind of results are they looking for in their businesses?

What do you do to provide solutions, benefits and results?

If you feel you may be talking too much about you, without really making it relevant to the people you are talking to, then why not try the template here for a 30 seconds introduction. If you are really tight on time, there is a 10 second version at the bottom too.

Try them, adapt them, try something new, but start talking to your contacts and prospects in a way that really means soemthing to them!

30 Second Elevator Pitch Template…

Do you know how… (list 2 to 3 negative emotions – frustrated, furious, overwhelmed, clueless, demanding, frightened, desperate, struggling, angry, concerned, worried)

(ideal client description – dog lovers, young adults, chronic pain sufferers, overweight men, homeowners, business owners, brides-to-be, new mothers) are

(what their hot button is – looking for a repair shop that is honest and fair, searching for a doctor who will spend more than 2 minutes with them, looking for long-lasting and possibly permanent pain relief, looking to buy that perfect “X”)

but they (list 2 – 3 major frustrations – have no clue if the price is fair, have no idea what they need, don’t know who to trust, have no way to know if they are being lied to or possibly ripped off).

What I do is… (action verb – help, guide, teach, review, provide, consult with, present) them with a

(overview of solution – tested and proven method, quick and pain-free solution, revolutionary new procedure) that

(solution to hot button – immediately attracts more client, instantly relieves their pain, puts them in touch with the help they need) so they can

(list 3 benefits to them – live a pain free life, build the business of their dreams, finally give the perfect gift, find a contractor that won’t rip them off).

 

Or if you only have 10 seconds to get your message across, try this format……

10 Second Elevator Pitch Template…

(I / We) (action verb – help, guide, teach, review, provide, consult with, present, aid, assist, support, grant, give, award, evaluate, assess)

(negative emotions being experienced – frustrated, furious, overwhelmed, clueless, demanding, frightened, desperate, struggling, angry, concerned, worried)

(ideal client description – dog lovers, young adults, chronic pain sufferers, overweight men, homeowners, business owners, brides-to-be, new mothers)

who want to (what they want – increase their profits, find an honest plumber, purchase that perfect diamond, find the relief they need, find the best deal)

(solution – discover a process, learn a fast and easy way, create the perfect solution, uncover the best method, determine the number one reason, realise the best course of action, find the dramatic solution, locate the best deal, position themselves, place themselves first, find out everything they need to know)

to / so that they can (list 3 benefits – live a pain free life, build the business of their dreams, finally give the perfect gift, feel they’re getting the most value for the money they pay, pay the lowest price, receive the highest value, obtain the best guarantee, receive award-winning service, receive the highest level of expertise at the lowest possible price).